The Parmesan Job is one of our most popular premium events. It's a themed event based on the classic film The Italian Job and at the end of it teams get to blow the doors off a white van to get to the gold bars. Each team is given a Mini for the day which they get to drive for themselves. We can hire as many of these as are needed for an event, the record being more than 20 on one day; that was fun.
We've just taken delivery of our own Mini Cooper. This will be used on the events and also in promotions. We had one on our stand at an exhibition and that really attracted attention. The things the team here is really interested in is borrowing it for the weekend when it's not in use. They're great little cars and the Cooper really has oomph.