We've undertaken our most significant marketing activity to date with a quarter page advert booked in The Business Magazine every week for 52 weeks. James Coakes buys and sells internet domain names as well as using them for our own marketing strategy and he happened to have http://www.thebusiness.co.uk/, purchased from the receivers of a bust company.
The advert is a swap and it has lead to a significant increase in traffic to our website, particularly from London and the EC1 city area where many of the companies with a budget for events are based. We're now busily brainstorming new ideas for the year ahead. Ours are sophisticated clients and they need creative new ideas. Quad bikes, clay shooting and archery are all very well but clients increasingly say they've done it all before and want something different.
This, combined with the launch of our brand new brochure at Confex later this month, will mean a big marketing push forward. Details of the new events for 2007 will follow shortly.